Chivas whisky, the market leader in The european countries and Asia pacific

If there is just one whisky that is well-known through out Asia pacific as a premium scotch whisky therefore it must be the Chivas whisky. This top quality whisky is manufactured by the Chivas borthers which also is owned by Pernod Ricard. Chivas whisky at the moment is the economy innovator in whiskies aged 12 years or longer. For that matter the sales have been completely significantly improving right from the year 2002 to 2011.

Chivas Regal Scotch whisky was first developed in the year 1801 in Aberdeen, Scotland at the Strathisla Distillery in the Speyside region of Scotland.

There are generally three main whiskies coming from this family and they are Chivas Regal 12 year old, Chivas Regal 18 year old and Chivas Regal 25 year old. The 12 year old blended whisky seems to have whiskybourbon a taste that reminds you about honey and ripe apples while on the palate it seems round and creamy. There are at the same time suggestions of hazelnut and butterscotch in the taste. The 18 year old blended whisky is aged for at least 18 years before it is bottled and tastes of orange and chocolates. On the smell it seems citrus, spices and fruits. Even while on the palate you get spicy taste. Chivas Regal 25 year old is matured for 25 years or even more and tastes of apricot and peach.

There is lengthy history behind this famous drink. It was basically started by the Chivas brothers in the year 1801. They started a shop that offered spices, Caribbean rum, coffee, and some other food products to wealthy customers. In the year 1842 immediately after the visit of Queen Victoria to Scotland they were requested to supply goods to the royal family at Balmoral Castle. And in the year 1843 they were provided the desirable royal warrant to offer products to the Queen.

As their good reputation grew, potential customers often potential and affluent, would request them to provide smooth whisky. Hence, in the year 1850 James Chivas started out to combine whiskies to make smooth whisky that would satisfy his affluent consumers taste. He created a proprietary brand Chivas Brothers and produced the first blended scotch whisky “Royal Glen Dee. This had been quickly followed by another whisky the “Royal Strathythan”.

By the early 1900s the economy in the U.S was basically flourishing and to capture this market the Chivas brothers decided to develop an aged whisky and it was basically given its name Chivas Regal. In the year 1909 Chivas Regal 25 year old had been introduced and premium brand and immediately grabbed the imagination of the Americans. They continued to appreciate amazing success till prohibition put a spoke in the wheel in 1920.

Seagrams decided to buy the Chivas Regal brand in the year 1949 and used their massive marketing and sales network to further introduce this high quality whisky. By the time the prohibition was basically lifted and the Second World War was over Chivas announced their 12 year old. By now Chivas Regal had become incredibly popular and had a large loyal customer base. Among its incredibly famed potential customers was first the well-known Frank Sinatra.

Once the 20th century was over they actually had 18 year old and 25 year old added to their list. As a result of the breakup of the Seagrams Group, Chivas was bought by Pernod Ricard in the year 2000 and it continues to be with them to this day.

Chivas whisky seems to have consistently performed well and has got received numerous awards and medals at spirits competitions. For the San Francisco World spirit competition it garnered the gold medal in the year 2006 and 2008.